The rise of tea cafes in India has opened doors for aspiring entrepreneurs, but few brands have created the kind of buzz Baithack has. With its simple menu, affordable pricing, and high-margin model, Baithack has quickly become a favourite for first-time business owners looking to enter the F&B space without heavy investment. In this real franchise story, we dive into how one Baithack owner transformed a small neighbourhood outlet into a profitable business within just a year. Their journey is practical, inspiring, and backed by real strategies, from smart location choices to day-to-day operations that maximised revenue. If you are considering a franchise in 2025, this story shows what’s truly possible.
Getting Started: Investment & Setup Phase
Every successful franchise story begins with clarity about investment, and for this Baithack owner, transparency was the biggest confidence booster. The total initial setup required an investment of around Rs.10–12 lakhs, including the franchise fee, outlet interiors, equipment, and initial working capital. Unlike many high-cost café brands that demand anywhere between Rs.20–40 lakhs, Baithack’s low-investment model allowed the owner to start quickly without relying on heavy loans or long-term financial commitments.
The setup phase was surprisingly smooth, thanks to the hands-on support from Baithack headquarters. From day one, the brand provided detailed training on operations, staff management, hygiene, and recipe consistency. This ensured that the outlet maintained the same signature taste that customers expect at every Baithack location. The headquarters team also guided the owner through store layout planning, seating design, and equipment selection, which made it easy to build a functional and customer-friendly café space within budget.
Location selection played a crucial role in the outlet’s success. With guidance from the Baithack team, the owner chose a 200 to 300 sq. ft. space near a busy residential pocket with strong student and office-worker footfall. The brand team helped analyse traffic patterns, visibility, and accessibility to ensure the café would attract steady walk-ins throughout the day. This strategic choice created a strong foundation for consistent daily sales from the very first month.
By the end of the setup phase, the owner had a fully operational outlet, a trained team, and a strong support system behind them, ready to begin their entrepreneurial journey with confidence.
The Launch: First 30 Days
The first month was all about creating visibility and building curiosity. The owner planned a simple but effective inauguration, supported by local promotions, free tea sampling, and collaborations with micro-influencers who created reels highlighting the cosy Baithack vibe. Community engagement also played a key role, with nearby residents, students, and office-goers invited for soft-launch tastings that helped spread the word quickly.
Footfall in the first few weeks was encouraging, especially during evenings when groups and families started visiting regularly. However, like any new outlet, the owner faced early challenges such as training staff to handle peak hours, managing inventory for fast-moving items, and maintaining the signature taste consistently.
Baithack’s support team checked in regularly through calls and on-ground visits. They helped refine daily operations, adjust stock levels, and streamline recipes. This timely guidance ensured the outlet stabilised quickly and entered its second month with improved efficiency and growing customer loyalty.
The Turning Point: What Made the Outlet Take Off
The real momentum began once customers discovered a few signature items that quickly became favourites. Baithack’s Kulhad Chai, Sutta Chai, and freshly made snacks started drawing repeat visitors, while the affordable pricing made it easy for customers to return several times a week. Smart menu positioning, with clear highlights on bestsellers and combo options, encouraged people to try more items, increasing the average bill value without feeling expensive.
Local loyalty grew steadily. Students treated it as an everyday hangout spot, office workers stopped by during breaks, and nearby families began visiting during evenings. To accelerate growth, the owner introduced small but impactful initiatives such as evening chai-snack combos, student discounts, and festive offers during Diwali and New Year. These simple strategies not only boosted sales but also helped the outlet create a strong emotional connect with the neighbourhood. Within a few months, the café transformed into a buzzing local favourite.
Month 6 to 12: Scaling to Profitability
By the sixth month, the outlet had established a steady customer base and the month-wise revenue showed consistent improvement. Daily sales increased as more regulars began visiting, and weekends turned into high-footfall periods. A major boost came when the owner introduced delivery platforms like Swiggy and Zomato. Online orders added a new revenue stream and ensured business stayed strong even during slow walk-in days.
To further increase the average ticket size, the owner added quick-serve snacks such as sandwiches, pakoras, and puffs. These items paired perfectly with tea and were quick to prepare, which helped handle peak-hour rushes smoothly. Better staff training and clear role allocation ensured the team could manage busy evenings without delays. Inventory planning also improved, which reduced wastage and kept daily costs under control.
Thanks to these operational improvements, the outlet broke even around the ninth month. From month ten onward, profit margins steadily grew as both walk-ins and online orders increased. By the end of the first year, the café was running efficiently, earning strong monthly profits, and firmly positioned as a trusted neighbourhood favourite.
Why Baithack Works: Brand Strength + Business Model
Baithack’s success lies in its ability to combine affordable pricing with strong mass appeal, making it a natural fit for students, office workers, and families alike. The brand’s simple operations model is another major advantage. With a compact menu and easy-to-train processes, outlets can run smoothly with small teams and minimal complexity. Tea and snacks offer high margins, which helps franchise owners earn more even with modest daily footfall. Compared to high-cost café franchises, Baithack delivers a faster return on investment and lower risk for first-time entrepreneurs. Backed by a responsive franchise support system, owners receive guidance in setup, training, marketing, and day-to-day operations, ensuring they never feel alone in their business journey.